What is SEO or Search Engine Optimization?
Search Engine Optimization is the process of optimizing your website with googles guidelines. Google releases and updates its guidelines for websites to follow. These guidelines are meant to help business rank their website on Google’s search results.
Why should I blog?
Blogging for your business can be an integral part of your marketing strategy. Providing people within your industry with helpful information can help drive traffic to your website.
What is social media marketing?
Social media marketing is not just about posting random pictures. Social media marketing can help you attract customers to a brick and mortar store but also to your website. Social media whether it be Facebook, Instagram, LinkedIn, or twitter can help with your brand awareness. Social media marketing includes creating content for your target market that is going to provide value to them.
Video marketing and how it can help you grow your business?
Videos are becoming increasingly popular. Videos provide your business a way to immerse your audience in what you do. Not only is it more immersive but videos are proven to increase views and brand awareness.
What is the difference between paid and organic marketing?
Organic marketing can be anything from SEO, website content, blogging, and social media. These outlets can also be used for paid search results. This could include paying to promote a blog post, creating an ad with Google Ads, and paying for social media ads.
Should I be investing in organic and paid marketing?
The answer is a definite yes. While paid marketing can help you reach your audience quickly. Over time you want to create an online community that is going to search for you organically. Using a combination of both organic and paid marketing can help you grow your business the right way.